JAY | Rochester Advertising Agency

Case Study


Gain market share in auto sales, specifically from competitive brands.

Digital technology allowing for pin-point targeting of the in-market auto consumer complements traditional media while also driving consumers through the purchase funnel – no pun intended.

As part of an integrated campaign consisting of television, outdoor and digital, JAY developed a website containing third party automotive content to compare Chevrolet products to competitive models, access deal sites and follow direct links to dealer inventory. Search conquesting and behaviorally targeted ads drove auto-intenders to the comparison site to educate the consumers on Chevy. Based on the vehicles and dealers searched, users were retargeted with banner ads to present an offer based on that specific car and location.

After the addition of this element into the marketing mix, sales increased 30% for Camaro year over year.

Looking for an automotive advertising agency? Please contact JAY with the form below or call 1.800.836.6800.

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  • Jay Advertising Personnel
  • 585.264.3600
  • 170 Linden Oaks Rochester, NY 14625
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