JAY | Rochester Advertising Agency

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Animated HoliJAY Gif Characters

This year JAY’s 2016 holiday card featured employees acting out their favorite holiday characters in animated gifs. The public was asked to vote for their favorite holiJAY character and in return a $1 donation was made to the Mistletoe Supportive Care Trial at Wilmot Cancer Institute. The voting poll raised $493 for the Mistletoe Supportive […]

Ferdinand Jay Smith – POST Magazine

The Big Cheese, Ferdinand Jay Smith was recognized in POST Magazine’s Issue 12 highlighting Smith’s illustrious career in advertising and entertainment. Some of the most memorable melodies of the last few decades started in his head and are now stuck in yours. You can thank Ferdinand for the goosebumps you get every time you hear […]

Being Nimble in a Changing Digital Landscape

John Trimble, the CEO of Pandora, stated this week that mobile video advertising’s optimal timing could be eight-seconds (AdWeek). The first thought might be, ‘another version to create?’ But, as advertisers and marketers, we need to be flexible. Our role allows us to be the first reactor to changes in the marketplace. The quick response […]