Rochester Advertising Agency
We are experts in our unique fields.
Founded in 1973 JAY has always been focused on driving retail results and delivering smart and memorable branding solutions based on insights, experience and knowledge of our clients’ unique market demands.
We provide our clients with Brand Intelligence and Retail Response timing.
We are experts in our unique fields, creators, innovators and strategists – collaborating under one roof to deliver successful results for our clients.
JAY Newsletter & Blog
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As many of you know #Pepsi has named Rochester “The Most Hyped Hometown in America” and will be visiting the #Roc this Sunday the 18th! Here at #JAY we are pretty hyped ourselves and we want to show Pepsi just how hyped #Rochester is! Join us with #ImSoHypedForPepsi #ImSoHypedForPepsi Posts #ImSoHypedForPepsi I already have my […]
Super Bowl 2016 – Start your strategy now. Timing is one of the leading factors in maximizing your Super Bowl marketing dollars. And while it might be too late to get a last minute spot in the 2015 game, here are some things to keep in mind to maximize cost effectiveness for the big event […]
‘Tis the season for giving and JAY is giving the James P. Wilmot Cancer Center $1 for every person who takes our Naughty or Nice quiz. Happy Holidays from all of us at JAY! Thank you to everyone who participated and Happy New Years!
We are continuously impressed by the creative work we see throughout the year. What resonates with consumers continues to evolve, and the creative approach to connect with those consumers evolves along with their changing brand engagement habits. While there is a wealth of noteworthy creative coming to market each week, we’ve managed to pick our […]
We’ll all soon be opening new calendars and looking out across an expansive land of opportunity and fresh starts in 2015. But before we do, we’re taking a moment to reflect on our own work in 2014. With commitment to our community at the core of our agency values, it’s no wonder we look fondly […]
Walter Loeb, seasoned retail analyst and expert, reminisces in a Forbes article in December 2013 on a time in the mid-50s when, as store manager of Macy’s Herald Square, he saw customers coming in the day after Thanksgiving to wander the aisles with their children and build a wish list for Santa. Most buying was […]
Results from this year’s Black Friday shopping show that change is in the air with regards to in-store purchases versus online. In particular, mobile shopping is becoming an important component of online buying where customers can browse retail shops from the comforts of their home. Consumer browsing via smartphones and tablets made up 52.1% of […]
Slide with Pride Campaign: First Niagara Sabres Debit Mastercard® television commercial produced by JAY Advertising.
Everyone must consider the millennial segment as you plan for your brand’s future, or be left in the dust down the road. At 4.3 million, 23-year-olds are now the single largest age group in the U.S. They will surpass the size and purchasing power of the baby boomers, and 5 years from now your brand […]
The marketing measurement toolbox continues to grow and become increasingly more sophisticated as new tactics advance with digital technologies. Social media measurement is front and center, with “Engagement,” “Shares,” “Sentiment” and “Reach” all taking an important place in the ROI discussion. “Clicks” and “Likes” become amateur measures as the conversation shifts to utilizing social for […]